March 18-20, 2019

Winning with Digital


Rob Norris

Rob Norris

  • CEO
  • Cake Insure, Inc.

As CIO and chief strategy officer of workers' compensation insurer Pinnacol Assurance, Rob Norris was feeling the pressure to innovate quickly and disruptively. His solution was to create a tech startup inside the organization. Fast-forward a year, and now Rob is the CEO of a spinoff company, Cake Insure, which is focused on making it fast and easy for small businesses to buy insurance. In this session, Rob will share his many lessons learned in launching a new business inside a traditional company, and how to break down organizational barriers to disruptive innovation.